Snow White's Apple

Sometimes an idea just fits, perfectly. I am in no way suggesting that Apple are poisonous or misleading. Think Different. 

Image credit: via Ffffound.

When will this playful advertising bubble burst?

New Aero advert, I prefer the makings of though:

To be honest, I'm glad JWT have repositioned themselves so it's not just housewives perving over semi-clad men (wow I'm officially getting old), it does feel a bit JWT but at least it's positive and a bit phantasical and it's a lovely Spring day so I won't slate it. I think the full 60second clip is aired tonight on channel 4.

"Feel the bubbles" more info here

EDIT:

Oh JWT, why, why??!! I hope Davetheknave got some credit, he's had over three million views.

His video has an energy that is somewhat lacking in the tv ad, ah well. Still a great idea.

Cadbury is raising a few eyebrows

Fallon has created some buzz worthy adverts for Cadbury of late and the latest dose of 'a glass and a half full of joy' is eyebrows. In short I never really 'get' these adverts, I don't like them but many, many people do including children. You just know that children up and down the country are going to be practising in playgrounds and giving school photographers hell. A glass and a half full productions are organising JiveBrow '09, enter if you have bouncing brows.

Frustratingly this advert is growing on me, there's just something about those kids' faces. Although I'm suggesting Cadbury change it to 'a glass and a half full of weird', I'm trying to stay neutral and professional but I'd like to draw your attention to Daito Manabe's videos that were featured on Boooooom last October. Spot the difference.

Bye Bush

I have nothing more to say. Great contextual adverts. 

Veet: Agency: Sudler & Hennessey

Philips: Agency: DDB

Thank God you're a man!

Thank God I'm not offended by this little advert for booze. Part of a series that continue the Yorkie 'it's not for girls' attitude, made me chuckle, in all these days of doom and gloom, some gender home truths aren't the end of the world really, are they? Nice infographics incidentally.

“Thank God you’re a man.”
Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Ido Ben Dor
Copywriters: Asaf Zelikovich, Elad Gabison
Art Director: Geva Gershon

More here.

Get it on

To give and receive....



brilliant viral videos...


And very funny out takes here:

Client: Durex
Agency: Fitzgerald & Company, Atlanta
Chief Creative Officer: Eddie Snyder
Chief Broadcast Officer: Christine Sigety
Associate Creative Director: Jerry Williams
Group Creative Director: Fernando Lecca
Director: Superfad

A cut above the rest

An ingenious advert for a children's hairdresser. Top marks. I'm a big fan of outdoor and ambient advertising, much room for creativity.

Advertising Agency: Y&R, Toronto, Canada
Creative Director: David Houghton
Art Director: Zachary Muir-Vavrina
Copywriter: Sussana Forieri
Photographer: Jeremy Kohm

From I believe in adv

This is no mere advert

I have yet to see this advert on tv, but I have just spotted it over on Scamp's blog and had to post it too. Comparethemarket.com have created a wonderful spoof site to mirror it's own and drive custom back to themselves. However it's win-win for them because if you stay on comparethemeerkat.com you are actually learning how to use it's doppelganger's site too.
10/10 to the copywriters, Aleksandr is a superb character and there are some very clever details woven in to the site too.

Jingle (Microwave) Bells

Season's Greetings from AKQA.

A good banner ad

I can not believe I have uttered those words, but every now and again a banner advert actually succeeds and engages you. I have witnessed such an event. Lo, I present the campaign for National Book Tokens.

"Because every book nut is different"

1. Select a book (that will become a book nut, it's a head, a nut geddit? Tenuous.)
2. Draw a head in the banner itself, hurrah I'm not taken elsewhere and it's not an expandable banner obstructing the content.
3. Download your drawing to your desktop.
4. Go along on your merry way.

This may seem obvious and banal but it's actually very clever, I've engaged with the brand in a lighthearted way and have remembered it most importantly. On the downside the National Book Tokens website is dry as dust, the drawing that you download is unbranded (as shown above) and I can't find the banner ad for you to play with now, but I did capture a few screen grabs; which only demonstrates how piqued my interest was.

Have a break...

Clever piece of outdoor marketing, as seen on Ffffound.
However, more inventive bench-vertising here.

Ingenui-tea

Clever little additions to tea bags, designed by TBWA, thought I'd share.
Seen here.

Someone stole my idea...

I was on a bendy bus today and it was as entertaining as ever, I hope Borris doesn't really ban them, although as a cyclist I can see their menace, however I enjoy watching people being disorientated on the sliding platforms of the 'bend'. Schadenfreude aside, I always feel like I'm inside an accordion and apparently I'm not the only one... 

Advertisement for Camden Irish Music Festival, image via estupipedia

Goodbye cellulite

Clever promotional piece for Nivea's latest product, 'goodbye cellulite', agency: TBWA\Chiat\Day.

Fling it!

I was lucky enough to come toe to toe with an exciting new brand, namely MBT, The Anti-Shoe, they had an intriguing promotion whereby you throw an old pair of shoes into a bin and receive an entry into a competition to win a pair of MBT shoes.

They also had lovely 'angels' giving massages, free shoe trials and free booze, can't be bad after a day at work. If you're able to try a pair, not only will they start to work out muscles you didn't know you had, you'll also me able to walk like Mr Soft.

I happened to have a dilapidated pair of shoes, so along with my colleague Joe (pictured), we promptly flung our belongings into a bin. Fingers crossed we can win a pair of posture correcting orthopedic shoes! Oh dear.

Image credit: Joe Turner-round mid-fling.