I have yet to see this advert on tv, but I have just spotted it over on Scamp's blog and had to post it too. Comparethemarket.com have created a wonderful spoof site to mirror it's own and drive custom back to themselves. However it's win-win for them because if you stay on comparethemeerkat.com you are actually learning how to use it's doppelganger's site too.
10/10 to the copywriters, Aleksandr is a superb character and there are some very clever details woven in to the site too.
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