iQ font - When driving becomes writing / Full making of from wireless on Vimeo.
What happens when typographers and a pro racing driver get together? A free downloadable font from Toyota IQ which is pretty cool, with a great video to boot.
Via Happiness.
credits:
Client: Toyota Belgium
Pleaseletmedesign : Typographers
Stef Van Campenhoudt: Race pilot
Zach Lieberman: Interactive artist
Happiness-Brussels: Advertising agency
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