WWF ambient paper towels

Great idea, does what it says on the tin. Sometimes we can be so detached from our environment, this is a stark reminder that we can each do our bit. Save paper. Save the planet.

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Cliff Kagawa Holm, Silas Jansson
Release: April 2007