And the crowd goes wild....

OK, so it's an oldy, but the idea is still bang up to date. The crowd cheers as you open the box to your new football boots, dreams are made of this sort of stuff! Oh to be a child again.

Cannes Lions 2007 Promo Winner
"A limited number of Nike shoeboxes were transformed to house a stadium within by inserting a printed sheet of the stadium interior with embedded sound chips. So you could hear the crowd go wild when the box was opened."

Agency: Publicis, Singapore
Regional Creative Director: Calvin Soh
Creatives: Loh Weicheng, Yvonne Chia
DI Artist: Jimmy Leow
Project Manager: Gwynn Wong
Associate Account Director: Jason Tan

On yer bike!

This was a surprise birthday present and it's just beautiful and suits my Brompton down to the ground. It's a great piece of classic English design, so I thought I'd share the packaging. 

The Brooks website is worth a peek too.

Designer chocolate

What a great way to start the day, I can only imagine how satisfying this chocolate tastes, look at it in all it's archaic splendour. 

I did a little digging into the Mast Brothers and was delighted find them to be real, and don't they look exactly how they should? Mr. Wonker would be proud. Saccharine salutations to Messrs. Rick and Michael Mast.

Mast Brothers Chocolate, now could someone explain why it's not Brothers' please?

Found via lovelypackage.com.

The BAFTAs Darling!

No, no, I didn't go, maybe in a few years on my own merit, but last night my boss, Andy went along and I've been poring over the brochure and the invite all day. Digit won a BAFTA a few years back for the forward thinking Habitat website design and my bosses now sit on the BAFTA panel (maybe it's the trustees or something equally prestigious and jealousy-invoking, I think I should check my facts).

The invite is housed in a beautiful, simply designed mini box, and is quite unassuming until you open it, by pulling on a tab on the right hand side and then by magic the left hand tray pulls out and reveals the night's planned events.