Tuesday, 21 April 2009

And the crowd goes wild....

OK, so it's an oldy, but the idea is still bang up to date. The crowd cheers as you open the box to your new football boots, dreams are made of this sort of stuff! Oh to be a child again.

Cannes Lions 2007 Promo Winner
"A limited number of Nike shoeboxes were transformed to house a stadium within by inserting a printed sheet of the stadium interior with embedded sound chips. So you could hear the crowd go wild when the box was opened."

Agency: Publicis, Singapore
Regional Creative Director: Calvin Soh
Creatives: Loh Weicheng, Yvonne Chia
DI Artist: Jimmy Leow
Project Manager: Gwynn Wong
Associate Account Director: Jason Tan

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