Tuesday, 5 May 2009

This isn't just any farmer...

I'm back after a relaxing week in the sun, and in my absence Digit have launched a wonderful new section on the Marks and Spencer's website called 'Meet Your Farmers' it's a lovely insight into the people who farm the produce and the lengths they go to to produce top notch grub.

I helped out on the copy side of this project so it's lovely to see Brad and Elise's design come to life. Top work Digit. If you aren't familiar with M&S's Plan A, it's a long-term 100 point plan, over five pillars (categories) and they're totally committed to it, it's impressive. I was part of the original team to win this business nearly three years ago, and the site is a beauty. 

Lots of rich animation, beautiful photography and useful information. Have a play with Plan A.

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