Innocent have a lot to answer for, it has spawned numerous chatty, friendly styles of writing. I like to think their hearts are in the right place, after all, they are selling fruit in cute little bottles, the man from Del Monte is doffing his hat in admiration, everyone likes fruit right?
So it's good to know that even though Coca Cola are putting investment into this smiley 'little' company, those three fellows who started it all can still pen a convincing letter to explain to all their "drinkers and veg-potters" that they are not being swallowed by a massive corporation.
Here is a lesson in authentic and engaging writing. I'd still like to work for them...
Read the letter here.
Photo credit: clspeace with a Bowerbird overlay