Sunday, 4 January 2009

Unbox the box

Did you unwrap any lovely presents at Christmas? I discovered a gift of an advert over Christmas that starts with a cardboard box, it's for the Audi Q5 which ends with the tag line 'we've unboxed the box', and has a catchy little ditty by Woody Guthrie aptly entitled 'Car Song'.

The advert was developed by Bartle Bogle Hegarty London, Executive Creative Director Nick Gill, Creative Directors Kevin Stark and Nick Kidney. I couldn't help but think of the wonderful Saul Steinberg and the example shown above from 1951, it appears BBH may also be fans, imitation is the sincerest form of flattery as they say, thanks all the same, great advert!

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