Self promotion is the key

I saw this over the summer but it's been brought back to my attention. It's a beautifully crafted piece of self promotion by Joe Baglow.

His USP was 'Job needs a Joe' clever really.

Nice job!

An impactful campaign by Jobsintown.de, 'Life's too short for the wrong job!'
Wise words, campaign by Scholz & Friends, Berlin.